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Thursday, September 15, 2016

A GOLDMINE OF SPONSORSHIP HELPS THAT WILL GET YOU HEADED FOR SPONSORSHIP SUCCESS


LANGHORNE, PA September 15, 2016 . . . There is a goldmine of great sponsorship helps in the newest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News, the newsletter that helps so many reach success with their sponsorship efforts as a racer, team owner or promoter.

                Kristin Swartzlander of Dirty Mouth Communications offers a variety of suggestions on how to increase the value of your sponsorship offerings.
                Attorney Michael K. Spotts shares social media, internet and live streaming ideas that increases marketing exposure. This is a two part article.
                The definition of sponsorship comes from Marcie Barlow.
                And publisher Ernie Saxton shares how racers seeking sponsorship need to educate themselves on marketing and more.
                Those articles and more, including news of recent sponsorship deals, are included in the new edition of Motorsports Sponsorship Marketing News, now in its 32nd year of publication.
                The newsletter and Saxton’s efforts received high praise from publisher Lew Boyd.
“Thanks so much for sending along the recent issues of Motorsports Sponsorship Marketing News.  I had not been aware of the depth - and duration - of what you have been doing.  It is so impressive – and important. 
I recall that one of the first paragraphs I read covered the issue of “how I can help you” rather than “how you can help me”.  How great it would be if every single person seeking sponsor for a race car in the United States was repeatedly smacked on the side of the head with that message until that is fully digested!!!!
All best to you,”
Lew
Coastal 181 Publishing
                A sample copy of this new edition, the September/October edition, will be sent to new subscribers prior to the start of their new subscription along with a copy of our Hodgepodge of Sponsorship Ideas and Tips when you sign up for a one year subscription at the low price of $29.95 (regular price is $39.95).
                Call us, have Visa or MasterCard ready, at 215.752.7797 or mail your check to ESC, Inc., 1448 Hollywood Avenue, Langhorne, PA 19047.
                Ernie Saxton Communications, Inc. is also available to prepare sponsorship materials and serve as a sponsorship consultant.
                Saxton’s articles on sponsorship can be found in a number of different publications throughout the nation. He has more than 40 years’ experience in sponsorship marketing and public relations.

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