STEWART FRIESEN, PROMOTER, ADDRESSES MEDIA MEMBERS AT EMPA CONVENTION

News from Friesen-Deyo Promotions – ‘Dirty Jersey 60’

Media Contact: Brett Deyo – 845.728.2781 or Deyo99H@aol.com

For Immediate Release/January 6, 2013

Stewart Friesen, Promoter, Address Auto Racing Media Members at Eastern Motorsport Press Association, Outlines Plans for First Super DIRTcar Series 'Dirty Jersey 60' at New Egypt Speedway June 18

KING OF PRUSSIA, PA - Stewart Friesen is no stranger to media interaction via his prospering driving career.

On Saturday morning, as part of the annual Eastern Motorsport Press Association Convention at the Crowne Plaza Philadelphia Valley Forge in King of Prussia, Pa., Friesen spoke publicly as a race promoter. EMPA is one of the largest motorsports media organizations in the nation. The organization holds the only annual working convention with seminars, press conferences, workshops and an annual Hall of Fame dinner.

Friesen, who will co-promote the first 'Dirty Jersey 60' Super DIRTcar Series big-block Modified event at New Egypt (N.J.) Speedway on Tuesday, June 18 with Brett Deyo (rain date: June 19), addressed more than 100 media members with a multimedia presentation outlining the inaugural effort by Friesen-Deyo Promotions.

The 60-lap event marks the return of the Super DIRTcar Series to New Egypt, a first-class 7/16ths-mile D-shaped facility, for the first time since 2007. The race will offer Super DIRTcar Series points and a $6,000 winner's share from a purse totaling $27,500.

"Our sport is missing those 'best of the best' events that pit DIRTcar drivers like Brett Hearn, Jimmy Phelps, Matt Sheppard and Billy Dunn against the Pennsylvania and New Jersey drivers like Jimmy Horton, Billy Pauch and Duane Howard," Friesen told those in attendance in the large amphitheater. "That's what I'm so passionate about.

"New Egypt has the perfect location to bring all these drivers together. And it's a state-of-the-art venue."

Friesen, 29, a Canadian who now resides in Sprakers, N.Y., hopes the 'Dirty Jersey 60' will rekindle old rivalries and ignite new ones.

"It can be Brett Hearn versus Billy Pauch: who is the 'king of New Jersey' that night?" Friesen said. "Or maybe some of you Modified history buffs will remember Brett Hearn and Jimmy Horton at Lebanon Valley (N.Y. Speedway, when a tangle during the 1987 Lebanon Valley 200 led to Horton waiting for Hearn to initiate contact that led to a pit area scuffle). It will be nice to get those two together again - maybe not waiting for each other on the track - but racing hard. That's what it's all about.

"Some of the newer DIRTcar Series drivers will be racing at New Egypt for the first time. This race is going to something pretty special for the fans. What we didn’t know at the time that we booked this event was the move New Egypt was making to run small-block Modifieds weekly. Now, our show will be even more exciting with the return of the big-blocks."

Friesen, who won more headline features (27) than any other driver in 2012, has a family background of promoters. His late grandfather Stan, who was inducted into the EMPA Hall of Fame on Saturday evening, was a pioneering and influential figure not only in his home region of Western New York and Canada, but across the Northeast. Friesen's father Jamie and Uncle Joel promote weekly racing at Ransomville (N.Y.) Speedway.

Friesen's uncle Alex, still regarded as one of short track racing's brightest minds, was taking the Northeast by storm prior to his tragic passing in December 1996.

"My family has been involved on the promotional side of the sport since I can remember," Friesen said. "I was selling programs for my Uncle Alex when I was just a kid. I've seen a lot over the years with my grandfather, my Dad and Uncle Alex when he was going out and leasing tracks to hold special events.

"A lot of what I've been able to learn can be brought to New Egypt to make this a special show. We are in the entertainment business and giving the fan's an event - not just a race - is so important."

Friesen told the press corps that he does plan to race in the 'Dirty Jersey 60' event thanks to a well-prepared staff. Friesen won at New Egypt for the first time in March 2012 when the facility hosted its annual Race of Champions Dirt Modified Tour event.

"I'll strap on my helmet once it's race time," he said. "New Egypt is a challenging place and I really enjoy racing there."

Next up for Friesen-Deyo Promotions is Motorsports 2013, the area's largest auto racing trade show, Jan. 18-20 at the Greater Philadelphia Expo Center in Oaks, Pa. Hot-off-the-press 'Dirty Jersey 60' apparel designed by Bob Hilbert Sportswear will be available, along with New Egypt event information. New Egypt 2012 champion Ryan Godown's No. 747 and the Norm Hansell Motorsports No. 357 will be part of the expansive display in Booths 216-218 and 316-318.

On Saturday at the show, Friesen will announce the 'Dirty Jersey 60' support division when he is honored as the 2012 Top Northeast Winner by Area Auto Racing News at 7:30 p.m.

To learn more about Friesen-Deyo Promotions or the 'Dirty Jersey 60' long onto www.bdmotorsportsmedia.comor "like" BD Motorsports Media on Facebook.

About New Egypt Speedway Located in New Egypt, N.J., New Egypt Speedway features a daylight-quality lighting system and excellent sightlines from any seat in the house. There are clean, heated restrooms, a monitored playground area for young fans and restaurant-quality concession stands serving up a full menu at family style prices. The racy, 7/16ths-mile clay oval hosts tight, wheel-to-wheel, all-out competition.

About Friesen-Deyo Promotions
A collaboration between dirt Modified standout driver Stewart Friesen and special events promoter/motorsports writer Brett Deyo, Friesen-Deyo Promotions anticipates its first event at New Egypt Speedway in June 2013 with a goal of additional events in the future.