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Thursday, March 21, 2013

AVIS OF JERSEY SHORE SPONSORS "WE TRY HARDER" AWARD AT PPB DIRTY JERSEY 60


News from Friesen-Deyo Promotions – Pioneer Pole Buildings Inc. ‘Dirty Jersey 60’

Media Contact: Brett Deyo – 845.728.2781 or Deyo99H@aol.com

For Immediate Release/March 20, 2013

Avis, Serving The Jersey Shore, “We Try Harder” Award Set For Pioneer Pole Buildings Inc. Super DIRTcar Series Event At New Egypt Speedway Tuesday, June 18; Bonus Awards Begin To Add Up

NEW EGYPT, NJ – For one driver whose night didn’t start out as they would have liked during the first Pioneer Pole Buildings Inc. ‘Dirty Jersey 60’ there will be some redemption.

Avis Car Rentals has signed on to support the “We Try Harder” Award at the ‘Dirty Jersey 60’ which marks the return of Super DIRTcar Series big-block Modified racing to the Garden State 7/16ths-mile oval on Tuesday, June 18 (rain date: June 19). The first-ever Friesen-Deyo Promotions event, co-promoted by Stewart Friesen and Brett Deyo, is headlined by a 60-lap Super DIRTcar Series main event – the first at New Egypt since 2007 – with the ‘Turnpike 25’ for Open vs. Crate Sportsman serving as the supporting act.

The Avis “We Try Harder” Award offers $300 cash and a commemorative plaque to a Modified competitor who struggled to qualify for the main, advanced toward the front via a consolation starting spot or overcame obstacles during the feature to post a respectable finish.

“This is an award to a driver who put in the effort and persevered,” said event co-promoter Friesen. “Thanks to Avis, we are able to hand out some extra cash and a plaque to reward them for their hard work.”

Avis, serving the Jersey Shore with locations in Monmouth, Ocean and Burlington counties, is the presenting sponsor of the unique “We Try Harder” Award.

Already, Shiley Fabrication of Williamstown, Pa., stepped up as the ‘Hard Luck Award’ sponsor for the ‘Dirty Jersey 60’ program. The ‘Hard Luck Award’ recipient in the Modified ranks – selected by media members and race officials - will take home a complete set of bumpers and rubrails.
The Modified ‘Dirty Jersey’ program will offer full Super DIRTcar Series points and a $6,000 winner's share from a hefty $27,500 total purse. Matt Sheppard of Waterloo, N.Y., a former New Egypt Speedway champion (2007), secured the Mr. DIRTcar Modified title during each of the last three years. He earned more than $35,000 in point fund cash for his championship in 2012.

Sheppard, 30 years old, owns two Super DIRTcar Series Modified victories at New Egypt: the first came on Sept. 24, 2005 in a 100-lap grind. The second came during the most recent Super DIRTcar Series visit to New Egypt on Oct. 13, 2007. Sheppard won the first of Twin 50s contested that evening. Keith Hoffman of Whitehall, Pa., won the second.

The Super DIRTcar Series has visited New Egypt on 11 occasions (12 events) from June 1998 through Oct. 2007.

The ‘Turnpike 25’ for Sportsman joins the Super DIRTcar Series on the program. The event is 25 laps and offers a minimum of $750 to win (plus bonuses and lap money). Crate and Open Sportsman teams are eligible to compete.

Marketing opportunities remain for the ‘Dirty Jersey 60’ inaugural event. Lap sponsorships are on sale for the Modifieds ($25 per lap) and Sportsman ($20 per lap). In the Modified event, lap 52 has been set aside in memory of the Stan Friesen and lap 60 is dedicated to racer and promoter Doug Hoffman. The racing community lost both over the winter months. All contributions for the two special laps will be pooled. To inquire about lap or bonus award sponsorships, contact Brett Deyo at
Deyo99H@aol.com or by phone: 845.728.2781.

For the ‘Dirty Jersey 60’ pit gates will unlock at 4 p.m. Spectator gates open at 5 p.m. Hot laps are planned for 6:30 p.m. and Modified qualifying begins at 7 p.m. A rain date for Wednesday, June 19 has been established.


To learn more about Friesen-Deyo Promotions or the 'Dirty Jersey 60' long onto
www.bdmotorsportsmedia.com or "like" BD Motorsports Media on Facebook at www.facebook.com/bdmotorsportsmedia.

The ‘Dirty Jersey 60’ is presented by Pioneer Pole Buildings Inc., Avis Rental Car, Shiley Fabrications, VP Racing Fuels and many other fine marketing partners

About New Egypt Speedway Located in New Egypt, N.J., New Egypt Speedway features a daylight-quality lighting system and excellent sightlines from any seat in the house. There are clean, heated restrooms, a monitored playground area for young fans and restaurant-quality concession stands serving up a full menu at family style prices. The racy, 7/16ths-mile clay oval hosts tight, wheel-to-wheel, all-out competition. New Egypt Speedway’s GPS address is 720 Route 539 New Egypt, NJ 08533 and the speedway website is www.newegyptspeedway.net.

About Friesen-Deyo Promotions
A collaboration between dirt Modified standout driver Stewart Friesen and special events promoter and motorsports writer Brett Deyo, Friesen-Deyo Promotions anticipates its first event at New Egypt Speedway in June 2013 with a goal of additional events in the future.



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